week 6
No lecture this week so instead we have to watch a video and write up about that
The video i took was Simone Legno.
I chose to watch the video about Simone Legno, the man in charge of Tokidoki.
Simone is a designer from Rome who has unique characters and colour combination’s that he has turned into a brand.
The video was to show us some of Simone’s techniques and styles hoping to inspire us.
Simone started off with Illustrater and then flash to create his designs, he didn’t want to do the normal advertising and instead started off with a website which he used as a portfolio. From this he hoped to get jobs and some more artist friends.
He did bits of free lance and eventually got a call saying a company wanted to turn his designs in a brand.
His influences are of design come from Japan and bits from Italy. Simone says that his inspiration is always flowing and hes always looking trying to find new ones.
Simone’s advice for design is that you never arrive ta the end you always have to work for every little bit of it and constantly improve.
All of Simone’s work starts off as a sketch which he then develops in illustrator. He draws constantly everywhere he goes, eh even leaves a sketch books around his house so if he gets and idea he can just draw it down.
He comments on how his designs have changed over the years and how if he looks back a few months ago at skecth books that they are very different from what he draws now.
These are different Tokidoki posters I found online
I liked this video because i always saw the Tokidoki characters around and loved them now i know where they come from. And that they all came from one guys head.
