Week 10
This week we had Robbie Ward come in to talk to us. He is from a company called BPM media, they do visual advertising in stores, banks, bars and other venues. They also do audio for stores and retails shops, they use music combinations that make people stay and spend more money.
Robbie talked to us about how content is everything but then he went on to his next slide and told us that its not the content that matters but the relevance of the content, because if the content is not related there’s no point in using it.
In order to get the right content you have to research your target audience. Also you have to show the right content at the right time, such as there’s no point in having a breakfast menu on screen when its dinner time or even if the venue has turned into a nightclub.
The content has to get its point across in a few seconds( most people only look for 7 seconds) because the audience get bored easily or else just don’t pay to much attention.
Robbie also told us how the advertising he does has to make an increase on sales for the venue to keep their system, so if the system is increasing sales then it will be kept.
BPM’s system is apparently very easy to use and if on a night when a bars sales are down in one area they can quickly make an advert for the screen giving cheaper prices for a limited time on what ever they choose. This idea is very good because it means the bar is increasing its sales as well as getting rid of unneeded stock.
I think that this idea is very good and that it uses advertising to its full potential. Robbie’s company put in the effort to do the research to make sure that their system is getting the best out of its audience and working the way it should, Its kind of forcing people to buy more but in the end it just comes down to how well people can handle their impulse buying.
